How Social Media Marketing or Engine Is The Necessary Catalyst for Every Brand
In the world of digital connectivity, social media has become more than just a tool for personal networking– it’s a powerful business weapon. When done the right way, social media marketing can bring your brand from obscurity to power. And whether you’re a local one-person shop or a huge multinational, the consensus is pretty much the same: Your customers are on social media, and your business needs to be there too.
We are experts in realizing profitability in social platforms here at GrowViaAds. So let’s take a deep dive into why social media marketing is important in 2025, what it is, and the benefit of taking a strategic approach, that can give your business a serious competitive advantage.
What Is Social Media Marketing?
Social media marketing is the use of social media platforms to promote your products or services, build your brand, and engage with your target audience, and it uses platforms such as Facebook, Instagram, LinkedIn, Twitter (X), Pinterest, and TikTok. This is true for both organic and paid posts.
Success comes down to identifying the unique strengths, user behaviors, and content formats of each platform — and leveraging them strategically to capture, educate, and convert your ideal users.
The Importance of Social Media to Your Business
The numbers speak for themselves. As of 2025, there are 5.5 billion social media users worldwide. The Total population of the world is roughly 7.7 billion. The average time users spend per day on social platforms is over 2.5 hours scrolling through, engaging with, and encountering new brands.
Still unsure why it matters? This is what social media marketing does for businesses:
Increased brand visibility
Speak directly with your potential customers
Better customer engagement and loyalty
More traffic to your site and SEO value
Lead generation and sales conversion
Audience insights and behavior tracking
Put simply, social media is a two-way conversation with your audience. It is not like old school ads, in social media, people can make comments, share, like and can give immediate response. It’s the most interactive marketing channel you have.
The Different Kinds of Social Media Marketing
There is SO MUCH to social media marketing. Most popular categories include:
Organic Social Media
This is simply adding information to your business profile or page rather than promoting that content through the use of paid media. Examples include:
Educational content
Behind-the-scenes videos
Customer testimonials
Product photos or videos
Polls and interactive stories
Content nourishes brand loyalty, trust and community over time. For relationship building and long-term engagement: It’s crucial.
Paid Social Media Advertising
You can target your specific demographics, interests and behaviors with paid ads. Here’s what paid social media can do for you:
Drive traffic to your site with traffic obtaining campaigns
Generate leads via forms
Adapt your interaction on those who have visited your website
Promote time-sensitive offers
With tools offered via platforms such as Facebook Ads Manager and LinkedIn Campaign Manager, you have advanced targeting and tracking options at your disposal to help your ad budget work harder.
Influencer Marketing
Influencer Collaborations Working with influencers helps you access their established audiences. Influencer posts are frequently more genuine and relatable, which can lead to better conversion rates, especially for brands in the e-commerce and lifestyle sectors.
Community Management
Social media isn’t just broadcasting. Interacting with feedback — whether responding to comments, thanking customer reviews, or social listening — is a big part of any successful strategy.
GrowViaAds – Creating A Social Media Strategy their Way
Most businesses suck at social media marketing because they are doing it wrong… Most businesses don’t suck at it because they are untalented, inexperienced, or lacking wisdom. We take a data driven personalized approach to each of our clients at GrowViaAds.
Here’s how we do it:
Brand & Audience Discovery
We add your brand voice, goals and audience segments before we even post or promote anything. This affects everything from tone to what the content theme is.
Platform Selection
Not every business must be everywhere. We help determine the best platforms for your audience. For instance you should use LinkedIn if you are B2B, Instagram if you have a lifestyle or visual brand or Facebook if you’re a small local service provider.
Content Calendar Planning
We come up with monthly content calendars that are a mix of educational, entertaining, promot promotionalional and user-gen content. You will want to create a calendar so that you never “go silent” online.
Creative Development
Our in-house team creates graphics, writes captions and even starts filming its own short-form videos, all tailored to each platform. We specialise in content that makes you stop scrolling.
Paid Campaign Execution
If you’re running social ads, we setup targeted campaigns with specific goals in mind – lead gen, awareness, conversion. We A/B test creatives and study performance data, then optimize twice a week to find even better results.
Reporting & Analytics
Our monthly reports Are simple to follow and include growth, engagement, traffic and return on investment. That way you can see what’s working, what isn’t — and where you should concentrate your efforts.
Advantages of Dealing with a Professional Agency
You could be forgiven for asking: why can’t the people involved just post on social media themselves?
That’s why businesses elect to work with an agency like GrowViaAds:
Professional designers, strategists, and ad experts at your service
Time savings and consistent execution
Advanced performance tracking and optimization
Prevent expensive errors and ad fatigue
Wide systems that scale with your business
We’ve helped brands grow from 0 to 50,000 followers, generate hundreds of leads a month and doubled eCommerce sales with organized social media systems.
The Most Common Pitfalls of Companies on Social Media
Pretty pictures alone won’t cut it in social media marketing. And here are some things not to do:
Not having a plan or desired outcome when posting
Ignoring audience analytics
Cross-promoting the exact same content on all channels
Failing to engage with followers
Running ads without proper targeting
Not tracking conversions
Avoiding these blunders can save thousands in wasted time and ad spend.
Who are the Ideal Candidates for Social Media Marketing?
Social media is essential for:
Local stores seeking to draw in local shoppers
Ecommerce stores that wish to show products more clearly
One-person service business owners (coaches, consultants, course creators with a personal brand)
B2B firms that use LinkedIn for lead generation
Event organizers promoting upcoming launches
If your audience is social media users, your business needs a strategy to engage them there.
Final Thoughts
There’s no more room for optional social media marketing. It’s an essential component of any growth plan by a modern business. From top-of-the-funnel brand-building to bottom-funnel sales, the influence of social platforms cannot be overstated.
Here at GrowViaAds we do not just publish content. We design growth -We develop plans that grow your brand, expand your reach, drive conversions. Whether you’re just getting started or ready to scale, we’re here to help your brand succeed on social media.
Ready to get started? Get in touch for a free consultation, and let’s grow through ads — and through content that converts.